Pura Collection

Pura Collection
The purest element, light, becomes the absolute hero in the silver jewellery of the Pura Collection. Light and refined lines give life to original and evocative shapes, like the star and the snowflake, whose brightness is reproduced with special materials. First and foremost, sterling silver, a bright metal, which always guarantees an elegant and sophisticated finish on any piece of jewellery.

 

Pura Collection

Together with the silver we have set a stone of exceptional brilliance: the zircon, a gemstone that reflects light in a truly unique way thanks to its many facets.

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Truly exceptional materials, which we have enhanced through the meticulous craftsmanship that stems from the extraordinary heritage of the Italian jewellery tradition. Evocative zircon pavés recreate the wonder and charm of stars and snowflakes, giving life to necklaces, bracelets, earrings and a ring that take your breath away. The Pura Collection is all this: extraordinary materials, incomparable technique, evocative shapes and modern design. Elements that make it exceptional, but that can also be comfortably worn by day. Among the various pieces you will find refined and exceptionally glamorous jewellery, which will brighten your evenings, but also more essential and delicate pieces, with which to bring all the charm of light into your everyday outfits. The mastery with which these pieces of jewellery were made can be admired in every detail: from pavé settings that recreate all the magic that only light can bring, to the drops of briolette-cut zircons that enrich the delicate silver chains. Crisp, glowing tones dance on shapes of different sizes, recreating precious light effects: this is the magic of the Pura Collection, where highly expressive jewellery is born from the combination of bright materials and excellent workmanship. Jewellery of pure light, with which to shine even on those days when we feel we do not.